HEINZ | MASTERBRAND 1 & 2
COMMERCIAL
ROLE. PRODUCTION DESIGNER
I was invited by Argentine director Pablo Fusco to lead the production design for two commercials created as part of Heinz's "Masterbrand" campaign. Over the course of an intensive month, I developed 15 distinct sets, each tailored to the visual and narrative needs of the campaign.

In addition to the set design, I conceived and executed 12 packshots, taking full responsibility for their visual composition while supervising and coordinating the work of the food stylist.

PANTENE
VIDEO MUSIC
ROLE. PRODUCTION DESIGNER & SET DESIGNER
Biquíni de Bolinha is a music video created for the Pantene brand, blending advertising with musical storytelling. The campaign was designed to promote the launch of a summer-focused product, combining vibrant visuals with a strong seasonal identity.

A standout aspect of this project was its exceptionally fast turnaround: the entire process — from concept development to filming — was completed in just one week.

RUBE GOLDBERG MACHINE
COMMERCIAL
ROLE. PRODUCTION DESIGNER & SET DESIGNER
For Benegrip’s advertising campaign, I designed a Rube Goldberg machine that creatively and visually illustrates the journey of cold and flu medicine through the human body. Inspired by the concept of a chain reaction, this intricate device was engineered to perform a simple task in a complex and engaging way, symbolizing the product’s effectiveness and functionality.

CAIXA
COMMERCIAL
ROLE. PRODUCTION DESIGNER

PACKSHOTS  
COMMERCIAL
ROLE. PRODUCTION DESIGNER & SET DESIGNER

Packshots are frames or photographs that show the product against a background. They are used in commercials, catalogs, and online stores. These images include elements that reflect the brand and communicate the product’s features.

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